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PGDM Marketing

Consumers change at lightning pace. Marketing has never been so challenging — or so interesting.

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About the Programme

In the present world, the consumers are changing with a lightning pace. Every day they are being exposed to new gadgets, new media, new types of messaging and new brands. The attention-expansion of the new-age customers is shortening, and hence the competition to grab their mindshare is intensifying. Marketing has never been so challenging yet interesting.

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Objectives

To prepare students to comprehend the changing face of marketing by equipping them with the requisite knowledge and skills.
Strongly drive data driven methods into Marketing.
Imparting technology enabled marketing practices.

Key Takeaways

Cutting-edge skillsets involving digital interventions in Marketing
Hands-on exposure to the application of technology in Marketing
Industry-ready methodologies to be successful in any Marketing role

Potential Recruiters

The students, after completion of this course, will become a perfect choice for the recruiters over a wide range of industries - FMCG, B2B, Retail Marketing, Digital Marketing & Branding, Management Consulting, Data Science, Strategic Planning and the like.

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MBA Business Analytics Colleges in Hyderabad - Transform Your Career with ASB

In today's data-driven world, pursuing an MBA in Business Analytics, MBA marketing colleges in Hyderabad, is an excellent career choice. If you are looking for the best MBA business analytics colleges in Hyderabad, ASB offers a comprehensive curriculum that blends marketing strategies with analytical insights. With industry-oriented training, expert faculty, and state-of-the-art facilities, ASB stands out among the top business analytics colleges in Hyderabad.

Why Choose an MBA in Business Analytics?

An MBA in Business Analytics equips students with skills in data-driven decision-making, predictive analytics, and business intelligence. ASB, one of the top MBA business analytics colleges in Hyderabad, ensures that students gain hands-on experience in real-world projects and case studies. By integrating analytics with marketing, the program prepares graduates to make strategic business decisions that drive success.

Explore more MBA colleges in Hyderabad to find the right program for your career.

Top MBA Marketing Colleges in Hyderabad

Marketing is a core function of any business, and pursuing an MBA in Marketing enhances your ability to understand consumer behavior, branding strategies, and digital marketing trends. Among the leading MBA marketing colleges in Hyderabad, ASB provides an industry-focused curriculum that blends theoretical knowledge with practical application. With specialized courses in business analytics, ASB bridges the gap between marketing and data-driven decision-making.

PGDM in Marketing and Business Analytics - A Career-Oriented Program

For students looking for an advanced diploma, the PGDM in Marketing and Business Analytics in Hyderabad, pgdm marketing management colleges in Hyderabad, at ASB is an ideal choice. Recognized as one of the best PGDM marketing and business analytics colleges in Hyderabad, this program emphasizes both marketing management and analytical skills. It is tailored to meet the evolving needs of the industry, making ASB a preferred choice among PGDM marketing colleges in Hyderabad.

If you are interested in AI-driven business solutions, check out Artificial intelligence colleges in Hyderabad for more insights.

Best PGDM Marketing and Business Analytics Colleges in Hyderabad

ASB is ranked among the top PGDM marketing and business analytics institutes in Hyderabad, offering students an industry-relevant curriculum designed to equip them with the latest tools and technologies in marketing analytics. The PGDM marketing and business analytics course in Hyderabad MBA business analytics colleges in Hyderabad, at ASB covers essential topics such as data mining, customer insights, and digital marketing analytics, making it one of the most sought-after programs in the city.

Career Prospects After Completing the Course

Graduates from the best business schools in Hyderabad for PGDM in Marketing and Analytics can explore a wide range of career opportunities, including:

With businesses relying more on data for decision-making, professionals with a strong foundation in both marketing and analytics are in high demand.

Marketing Analyst
Business Intelligence Analyst
Digital Marketing Strategist
Consumer Insights Manager
Data Analyst

Explore More Programs at ASB

Apart from business analytics and marketing, ASB also offers top-notch programs in finance and artificial intelligence. If you are interested in other specializations, explore:

MBA finance colleges in Hyderabad to master financial strategies and fintech innovations.

Conclusion

ASB stands as a premier destination for those seeking the best MBA business analytics colleges in Hyderabad. By integrating marketing with business analytics, the program prepares students for the evolving business landscape. Whether you are looking for the best PGDM marketing and business analytics colleges in Hyderabad or specialized MBA programs, ASB provides an unmatched educational experience that shapes future business leaders. Take the next step in your career with ASB and unlock your potential in the world of business analytics and marketing.

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CURRICULUM

S.No | TRIMESTER - I | Subject

1 Business Communication & Cognitive skills 1

2 Organizational behavior 1

3 Micro Economics

4 Financial Accounting

5 Marketing Management

6 Quantitative Techniques 1 (BS)

S.No | TRIMESTER - II | Subject

1 Computer Applications for Business

2 Introduction to R/Python Programming

3 Operations Management

4 Quantitative Techniques 2 (OR)

5 Business Communication and Cognitive Skills 2

6 Macroeconomics

S.No | TRIMESTER - III | Subject

1 Business Research Methods (using R)

2 Corporate Finance

3 Organizational Behaviour 2

4 Marketing research

5 Managerial Accounting

6 Sales and Distribution

S.No | TRIMESTER - IV | Category | Subject

1 Core Business Model Innovation

2 Core International Business & Globalization

3 Core Services Marketing

4 Elective Neuro-Marketing and Consumer Behaviour

5 Elective Value Proposition design

6 Elective Integrated Marketing Communication

7 Elective Negotiations & Conflict Management

8 Elective Decision Modeling Analysis with Spread sheets

9 Elective SAS for Data Analytics

10 Elective Business Intelligence and Analytics

*Choose 3 electives out of 7

S.No | TRIMESTER - V | Category | Subject

1 Core Digital Marketing and Social Media Strategy

2 Core Strategic Marketing

3 Core Brand Management

4 Core Marketing Analysis & Decision Making with SPSS

5 Elective Innovation Analytics with SAS

6 Elective Customer Analytics with SAS

7 Elective Conquering Complexity in Business

8 Elective Blue Ocean Strategy

9 Elective Business Forecasting

*Choose 3 electives out of 6

S.No | TRIMESTER - VI | Category | Subject

1 Elective Design Thinking & Innovation

2 Elective Advanced Business Analytics

3 Elective Strategy for Business Analytics

4 Elective Marketing Optimization

5 Elective Customer Relationship Management

6 Elective Predictive Marketing